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Cable market research


Cable market research

In the spring of 2015, the management company of two cable plants faced the task of extending the credit line.

Given the sharp rise in the dollar and the fall in demand for cable products, the bank had doubts about the timely return of funds.

The aim of the study was to independently assess the position of both plants, taking into account the market situation and prepare a reasonable demand forecast.

Industrial Information Agency conducted a study of the cable market.

The study revealed a frontal drop in demand, showed the weak positions of competitors and the financial stability of both cable plants.

Given the reasonable forecast for the development of each market segment and the adaptability of both cable plants, the bank extended the credit line on mutually acceptable terms.