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Factor analysis


Factor analysis

Factor analysis is a multivariate statistical market research method used to study the relationship between factor values.

The result of factor analysis is an assessment of the influence of factors on the results of the economic activity of an enterprise (profit, profitability, cost) or indicators of the market under study (capacity, price level, seasonality).

Factor analysis is also used to solve other problems - determining the location of production, the feasibility of creating a new business, etc.