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Pre-Investment Study

A pre-investment study is carried out to assess the feasibility of creating a new production or expanding the range of — after the product (or service) of the project has already been defined (otherwise, exploratory research) is carried out first.
The composition of information on pre-investment studies differs significantly — depending on the situation of the Customer and the characteristics of the market.

The pre-investment study can be comprehensive or preliminary:

Due Market Research
Complex Preview
Comprehensive pre-investment market research is carried out when the Customer has enough reason to believe that there is a high probability of implementing an investment project or, if necessary, updating and detailing an existing market information.

Draft due diligence:
- carried out in the case when the Customer is not sure that the project makes sense to implement,
- allows you to evaluate the feasibility of investments without conducting a comprehensive study, which reduces costs many times over.

Some factors may make the investment inappropriate or impossible:
• Total market size
• Achievable sales volume
• Scale of investment
• Availability of raw materials
• Availability of technology, etc.

The preliminary study is aimed at clarifying one or more of these factors, as well as revealing the main risks of the project.

If the information received shows the prospects of the project, then the remaining outstanding questions are formulated (including, possibly, the composition of the necessary data for the preparation of a feasibility study or a business plan) for a comprehensive study.

If the information received shows that the project is unpromising, then conducting a comprehensive study is inappropriate, as well as preparing calculations (feasibility study, business plan).
This allows you not to waste time and money on collecting less important information — whatever it is — because there are already reasons to abandon the project.
For example, why do you need consumer preferences if raw materials or production technologies are not available to you.

Features of the product and the market affect the composition of the studied aspects, for example:
- when researching the market of innovative products, not only the products of the project are studied, but also the potential for substitution of substitute goods, and the newly emerging demand is also assessed,
- when studying the market for complex technological products, the availability of purchasing licenses or the feasibility of independent developments is assessed,
- when studying markets with a small number of customers — the probability and conditions for changing suppliers are estimated,
- with limited access to raw materials — the sources of raw materials are carefully studied.

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